The trailer for Battleship—or "Rihanna Movie," as YouTube helpfully co-titles it—is the event horizon of the black hole of super-vacuity that exists within the black hole of stupidity that most movie trailers already inhabit. Watching it is like spectating Buzkashi, the Afghan version of polo played with a headless goat carcass rather than a ball. […]
The hashtag’s basic function is to serve as a content filter on Twitter. While useful, hashtags can also be uninspired. So Twitter is converting the hashtag into a content destination in its own right through a unique partnership with Nascar announced Friday. Starting with the Pocono 400 the weekend of June 10, consumers who click on the #Nascar hashtag will […]
Adult Swim typically throws the best party of the upfront season, as much for the decor as for the entertainment. This year at the Hammerstein Ballroom, the top-ten primetime network brought in southern rapper T.I., who played a full two-hour set for the packed crowd. The bar was set pretty high—last year the company brought in Jay-Z and M.I.A. headlined the […]